A portfolio needs clearer direction.
Products have accumulated, ownership is blurred or investment decisions no longer connect cleanly to customer and commercial priorities.
Product, transformation and AI consultancy
Better products. Smarter operations. Stronger businesses.
Produp helps software and software-enabled businesses strengthen product direction, lead business transformation and put AI to practical use. Founder Kieran Russ leads each engagement.
Where we help
When progress depends on more than a roadmap
Produp helps leadership teams align product strategy, technology investment and business operations, so change delivers better results for customers and the business.
A platform transition has to work for customers and the business.
Legacy products must consolidate, customers need to migrate and teams need a credible sequence for change.
AI interest needs a practical route into use.
The opportunity needs a clear business case, a practical test and a plan for adoption.
A critical period needs senior leadership.
An organisation needs an experienced lead for a defined assignment, an interim mandate or sustained fractional support.
Services
Connected support for product and business change
Product leadership
Clarify product and portfolio direction, strengthen ownership and prioritisation, and connect roadmaps to the decisions the business needs to make.
Explore product leadershipBusiness and operating-model transformation
Shape and lead changes to platforms, commercial models and ways of working, keeping teams aligned and customers supported throughout.
Explore transformationPractical AI adoption
Identify useful AI applications, test them in real workflows and establish the ownership and processes needed to use them effectively.
Explore practical AI adoptionSelected experience
Experience of change where the stakes are real
Produp's work spans B2B SaaS portfolios, regulated services, energy and retail. Our focus is on protecting revenue through change, improving how organisations operate and turning product and AI investment into better customer outcomes.
- B2B software portfolio transitionWe protected at-risk recurring revenue and reduced both customer lead times and engineering effort, improving template-delivery margins.
- Connected digital and in-store customer journeysAt Selfridges, we connected digital and physical retail journeys through an integrated loyalty programme and improved delivery through clearer product ownership and a more flexible architecture.
- Product continuity through a high-risk business transitionCustomers retained service continuity through the transition, while self-service and automation reduced support demand and cost to serve.
Ways to work together
Senior involvement shaped to the assignment
Produp offers advisory work, defined projects, interim leadership and fractional support. Kieran leads each engagement, with the option to bring in experienced associates where the work requires it. Scope, responsibilities and timing are agreed at the outset.
Start a conversation
Bring the challenge, not a finished brief.
If you need clearer product direction, support with business transformation or a practical route into AI, start with a conversation about what you want to achieve.
Discuss your challenge