Experience

Complex change. Tangible results.

Produp helped organisations protect revenue, improve customer journeys and reduce operational effort through product leadership, business transformation and practical AI.

Selected organisations

Organisations we've helped move forward

Papirfly · Global B2B software · London, UK

Protected recurring revenue and accelerated customer delivery

The challenge

Papirfly needed to simplify a complex legacy product estate, retain enterprise customers through migration and improve how customer delivery operated.

What we did

We designed the commercial transition model, aligned product and customer migration priorities, and redesigned template delivery around AI-assisted workflows.

What changed

We protected at-risk recurring revenue and reduced both customer lead times and engineering effort, improving template-delivery margins.

Bulb · Regulated energy · London, UK

Maintained service continuity through special administration and sale

The challenge

Bulb needed to keep serving customers and delivering product improvements through special administration, customer migration and a sale transition.

What we did

We led product priorities across multiple teams, coordinated product, operations and engineering around migration, and accelerated digital self-service and AI-assisted support.

What changed

Customers retained service continuity through the transition, while self-service and automation reduced support demand and cost to serve. We also defined the initial product proposition and roadmap for a new B2B software business.

Selfridges · Luxury retail · London, UK

Connected digital and in-store customer journeys

The challenge

Selfridges needed to connect its web, app and in-store customer experience while strengthening product ownership and delivery.

What we did

We clarified product ownership, embedded discovery and outcome-based prioritisation, and accelerated delivery of an integrated loyalty programme alongside changes to the underlying architecture.

What changed

The loyalty programme connected digital and physical retail journeys. Clearer ownership and a more flexible architecture improved delivery speed across the digital portfolio.

The AA · Motoring services · Cardiff, UK

Increased digital sales and reduced customer-service demand

The challenge

The AA's Driving Services business needed stronger digital sales, simpler customer journeys and more efficient operations across its marketplace and supporting platforms.

What we did

We redesigned customer journeys, expanded self-service and modernised the platform, CRM and payment capabilities. We also introduced cross-functional product teams with clear ownership and commercial objectives.

What changed

Web sales increased and inbound contact volumes fell. More customers completed bookings and managed their needs online, reducing the operational effort required to serve them.

Testimonials

What people say

It was a pleasure working with Kieran and the team, they walked us through discovery step by step, now we have an incredible product that far exceeds our original vision.

Andrew ReesCEO

Produp's hands-on approach and expertise in strategy, team development, and problem-solving were pivotal in our successful delivery of the new 'unified' platform

Craig UnsworthChief Product Officer

Produp were able to fully understand our business and our customers needs in an extremely short period of time, providing insightful feedback and actionable changes to enhance our products

Martin PospíšilVP of Design

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